Job Description

Vice President, Sports Marketing

Publicis Sports, the sports marketing division within Publicis Media, is searching for a Vice President, Sports Marketing. This is a hybrid role, requiring four days in-office each week at Wingstop HQ, Dallas Fort-Worth, TX. The Vice President, Sports Marketing acts as a senior leader and expert on sports partnerships. They advise Wingstop marketing teams and business leaders on building cultural equity and marketing the brand calendar. They also focus on growing and measuring return on investment and achieving objectives through programs targeted to sports and entertainment fans.

Responsibilities:

• Play the role of integrator between external partners, agency partners and internal collaborators, including: brand and enterprise marketing executives, local market Brand Partners, channel managers, event managers and other internal constituents in support of marketing and business development programs
• Take an active leadership role in shaping, evolving, and operationalizing Wingstop's sports partnership strategy, ensuring alignment with enterprise brand priorities and business objectives
• Act as a primary senior subject matter expert on the rules, regulations, policies and customs of teams, leagues, and other sports and entertainment organizations, as well as the rights and benefits received from partners, and how those assets are implemented
• Champion cross-functional collaboration demonstrating effective approaches and information sharing within the area of partnership marketing
• Ensure all marketing rights and benefits are improved to their fullest potential to support marketing and business goals. Discover new and creative methods to apply rights and benefits to achieve marketing and business goals.
• Support marketing and business programs by influencing necessary agency resources responsible for implementing rights and benefits acquired through partnership negotiations
• Provide input into all creative materials generated in support of partnership programs to ensure all materials adhere with partner rules and regulations and resonate with sports and entertainment fans
• Lead day-to-day project management around execution of sports marketing partnerships across property and media channels with agency partners
• In partnership with agency partners, write and deliver sports marketing strategies and oversee the translation of these strategies into final recommendations and implementation plans
• Participate in sports strategy work sessions and discussions
• Motivate and influence a brand team in the creation, development and execution of strategies, solutions, tactics and programs
• Maintain superior knowledge of the dynamic marketplace/brand needs in order to react quickly to identify unique opportunities for revenue growth
• Demonstrate problem solving and intervention when necessary

Qualifications:

• Minimum 12+ years Sports Marketing experience
• Core proficiencies include: Sports property relationships, and strategy consulting
• Past work in Basketball and Soccer a plus
• Bonus experience includes media buying and/or planning
• Demonstrated ability to understand and deliver on ideas and activation plans rooted in client business strategies and objectives
• Experience in an agency environment a plus
• Strong presentation development (PowerPoint) and Excel proficiency essential
• Strong written and verbal communication skills a requirement
• Demonstrated ability to think strategically
• Experience working with analytics and measurement preferred
• Be a self-starter who works well in a fast-paced, team-oriented environment
• Proven ability to lead and interact with people at all levels of an organization, fostering strong cross-functional teamwork and results

Compensation Range: $71.80 - $114.97 hourly.

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